It's time to be positive about the future of our climate.

What if every day to day action, big or small, left the climate better, not worse? What if our actions, from enjoying a delicious meal, traveling across town and even sleeping in your bed created a positive impact? Now they can.

A minimum of 110% of greenhouse gas emissions have been captured through verified high quality sources for any climate positive product. Each product are also working to reduce the primary emissions in line with UNs 1,5 degree target.

Three Steps


If we’re going to keep global warming under two degrees, we need to reduce greenhouse gas emissions and, at the same time, remove some of the carbon dioxide we’ve already emitted. In other words, becoming climate neutral is not enough. For our products to be climate positive, climate positive companies must take action in three areas:

1. Measure 100 % of emissions:

All greenhouse gas emissions are included in a climate positive company's calculations. This means measuring emissions from the start of a products life through to it's disposal. Including the base materials, transport, embedded energy, and lots more (all of it).

2. Reduce emissions:

Simply measuring is not enough. Climate positive companies are continuously reducing the emissions generated in association with their products.

3. Capture at least 110% of emissions:

Capture emissions through various means such as planting trees that absorb and store carbon dioxide from the atmosphere as they grow. Not only do climate positive companies carbon offset all the emissions from their products, they go further to capture the carbon dioxide equivalent of at least another 10% of their emissions. This means they are helping reduce the overall levels of greenhouse gases in the atmosphere. is requiring products to meet the world's only independent standard for carbon neutrality ISO 14021 however, offset a minimum of 110% of emissions.

How MAX is Climate Positive

How MAX is Climate Positive

There is a growing global movement of companies that belive it´s their responsibility to create products that we can enjoy while knowing their net impact is helping to reverse climate change. It started with products but what if future can have not only climate positive products but also companies, pepole, societies and even a planet. That all our joint forces can help reduce the overall green house gas emissions in the athmospere and together we can help to restore the climate.


MAX was founded in Sweden in 1968 with the vision of being the best burger chain in the world. Max's mission is to make the world a little better, both by serving the best tasting burgers and by doing good in society and for the world. We believe being the first to offer climate positive burgers is a good step in the right direction.

Mevo* was founded in New Zealand in 2014 and launched Australasia's First free-floating car share in 2016. Mevo has committed to being climate positive from day one and believes that the freedom to move around the cities we call home should be the driving force for a better climate and future.


Since 2005, our customers have been an important part of the solution to the climate crisis and poverty in the world. Our mission is to drive positive global change by delivering climate positive and renewable energy certified with the Nature Conservation Association's Good Environmental Choice label to Sweden's most satisfied electricity customers. We are 100% owned by GoodCause, a Swedish foundation, that establishes companies whose profits go to charity. So far, we have generated over SEK 54 million for non-profit organizations such as MSF, the Child Cancer Foundation and the Swedish Society for Nature Conservation. 

Department Festival was started to bring the most innovative, interesting artists in electronic music to Scandinavia. And to a futuristic orientation entails a natural responsibility, to do our best to keep our planet green and not poison the climate with further CO2e. A Climate Positive path felt therefor natural to us.

The Swedish footwear brand Icebug makes shoes that save the world from slipping – raising the bar for sustainability in the industry and making it easier to get outdoors. At the beginning of 2019, Icebug became the world’s first climate-positive outdoor footwear brand.

We help our customers create compelling, purpose-driven and climate-smart communication. Sometimes through a campaign. Sometimes with a message platform. Always with the goal of making a difference. We want to say that everything we do, we do with a lot of passion, high creativity and minimal climate impact.

Our goal is to have a many other companies register their climate positive products over the coming months. 

*Product is climate positive according to 2018 criterias, pending for approval in relation to 2019 criterias