If we’re going to keep global warming under two degrees, we need to reduce greenhouse gas emissions and, at the same time, remove some of the carbon dioxide we’ve already emitted. In other words, becoming climate neutral is not enough. For our products to be climate positive, climate positive companies must take action in three areas:
1. Measure 100 % of emissions:
All greenhouse gas emissions are included in a climate positive company's calculations. This means measuring emissions from the start of a products life through to it's disposal. Including the base materials, transport, embedded energy, and lots more (all of it).
2. Reduce emissions:
Simply measuring is not enough. Climate positive companies are continuously reducing the emissions generated in association with their products.
3. Capture at least 110% of emissions:
Capture emissions through various means such as planting trees that absorb and store carbon dioxide from the atmosphere as they grow. Not only do climate positive companies carbon offset all the emissions from their products, they go further to capture the carbon dioxide equivalent of at least another 10% of their emissions. This means they are helping reduce the overall levels of greenhouse gases in the atmosphere. Clipop.org is requiring products to meet the world's only independent standard for carbon neutrality ISO 14021 however, offset a minimum of 110% of emissions.
There is a growing global movement companies that believe it's their responsibility to create products that we can enjoy while knowing their net impact is helping to reverse climate change.
MAX was founded in Sweden in 1968 with the vision of being the best burger chain in the world. Max's mission is to make the world a little better, both by serving the best tasting burgers and by doing good in society and for the world. We believe being the first to offer climate positive burgers is a good step in the right direction.
Mevo was founded in New Zealand in 2014 and launched Australasia's First free-floating car share in 2016. Mevo has committed to being climate positive from day one and believes that the freedom to move around the cities we call home should be the driving force for a better climate and future.
While we are starting with just two companies, our goal is to have a many other companies register their climate positive products over the coming months.